What’s great about working for an automaker is the employee discount. Amazing, isn’t it? However, sorry to burst your bubble—Ferrari is an exemption.
Speaking in an interview with Australia’s Drive, the company’s chief marketing and commercial officer, Enrico Galleria, revealed that employees are forbidden from purchasing a brand new Ferrari off the factory line.
Noting the philosophy behind the policy, he said that they have limited production and clients wait so long to get their cars, so it is not nice if they are delivered to employees. “It is clients first.”
The only employees exempted to the rule are Ferrari’s F1 drivers. Currently, there are two of them—Kimi Raikkonen and Sebastian Vettel. However, they are also not offered any discounts.
Ferrari is also extremely exclusive by nature as it is not sold to everyone. The Italian automaker produces only 8,000 cars annually, in which their limited run hyper cars are only sold to a chosen few on invitation.
When the strikingly powerful LaFerrari Aperta went on sale, the automaker drafted a list of 200 potential customers. They were all ready to purchase the car though it was priced a staggering Euro 1.2 million.
Galleria concluded that they receive applications from people who don’t deserve yet they have the money. Most customers say, “I am the king of something, so I deserve the car.” He says yes, but tells them ‘you are not a Ferrari client’.
This wraps up the niche image that the iconic automaker has created for itself.
If you’ve got the money and think you deserve a Ferrari, all you need to do is search for a trustworthy pre-owned cars dealer. Owning a Ferrari in Dubai is not as hard as you think as you can go for pre-owned ones. These are typically offered with flexible finance options, insurance, warranty and other complementary services.
You probably have realized now how lucky you are not to be a Ferrari employee. So, shop for your dream car today!
The Elite Cars has new Ferrari and used Ferrari Berlinetta & Ferrari F430 for sale in Dubai.
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